‘Expect some fantastic tunes, a blast from the past, some amazing dancing, some great singing and a great story’. We caught up with Director and Choreographer Craig Revel Horwood to find out more about NOW That’s What I Call a Musical
What sort of night are audiences in for when they come to see NOW That’s What I Call A Musical?
It’s a little bit like Stephen Sondheim’s Follies in the fact that it’s set at a reunion and there are flashbacks. The main characters flash back to how they were as teenagers, the music they listened to back in the 80s and the things that led them to live their lives the way they have. It explores all of that and we also have a twist towards the end where we go ahead in time too. It goes through various time zones [laughs] so it’s a little bit like Back to the Future.
How does it tie in with the NOW brand?
The flashbacks are all about the time when the NOW albums were so famous and so beloved, and the story is about two girls exploring how they’ve lived their lives through music. So those albums and that music were a big part of the leading characters’ teenage years.
It’s a brand new musical. That must be an exciting thing to be a part of?
It’s really exciting because there’s nothing to really base it on, so when you get into the rehearsal room you can be really creative and you have an open mind. That’s what I love about doing new work. With this it’s about weaving all the great songs through the story. That’s one of the challenges, as well as making sure the story is strong. Comedy is a huge element in the show as well as a lot of heartfelt moments, and we’re using songs from the 80s to help push the story forward.
Why do you think pop music is so important to everyone’s lives?
The 80s was a great time for pop and music in general helps people through lots of emotional journeys in their lives, especially with teenagers because their hormones are running riot. As an older person you look back to those moments that made you happy and music is a huge part of that. This show taps into that nostalgia but it will also appeal to younger audiences because a lot of the 80s tunes are coming back or they’ve been covered by other artists.
NOW That’s What I Call Music is celebrating its 40th anniversary. Why do you think it’s such an iconic brand?
The NOW albums first came along at a time when people would make compilations for friends and lovers. They were like ready-made mixtapes, where you’d get so many amazing hits on one album, cassette tape or on CD whereas before you’d have to buy individual singles or albums. You’d wait for a song to come on the radio, then record it onto a cassette, and you’d never manage to get the full version of it.
How are the guest artists like Sinitta, Sonia, Carol Decker and Jay Osmond weaved into the story?
[Laughs] It’s sort of a moment of madness really, where the musical goes into a little bit of fantasy. The singers the girls idolised and were totally in love with come to life to offer them wisdom and advice.
It’s a bit like Beauty School Dropout from Grease only the advice they give is much kinder!
What were the first single and album you ever bought?
The first single I ever bought was Monster Mash, bizarrely, when I was growing up in Australia. And I think the first album I totally fell in love with was Dare by the Human League. I loved all the songs on that album, the tone of it and the freedom of it. It was like a whole new experience because it was so modern.
Which pop pin-ups did you have on your wall during the 80s?
Coming after ABBA and going into the 80s it was Whitney Houston because I thought ‘How can someone sing like that and look like that?’ She was like a supermodel with this incredible voice. I loved Annie Lennox and the Eurythmics as well, plus Duran Duran.
What were your 80s fashion choices?
I used to have headbands and I had a long side parting, sort of like curtains. Looking back, my fashion was pretty bad actually but of course at the time I thought I was cool. I used to tie rags around my feet as well, around my calves, over my boots. That and baggy jeans.
Have you ever met any of your popstar idols?
I’ve met Boy George, who was a real inspiration to me growing up. I just loved how outspoken he was and how he dressed. I got to meet Whitney Houston, which was amazing, and Olivia Newton-John. I’ve also met Liza Minnelli, Bette Midler, Annie Lennox. I haven’t met Barbra Streisand yet but I’d really like to because I’ve been listening to her music my entire life.
You work a lot on TV but what do you most love about the theatre?
I grew up with theatre and the first show I saw was Jesus Christ Superstar. Then I became a professional dancer and my first musical was West Side Story. I’ve been in the theatre all my life really and I’ve never, ever given it up. I’ve either been directing, choreographing, dancing performing or whatever. My favourite thing is directing and choreographing. I only started performing for panto, then in 2015 I was asked to do Annie and this year I’m doing The Wizard of Oz as the Wicked Witch. I love performing but, as I say, directing and choreographing is what I enjoy the most.
What do you hope people take away from seeing NOW That’s What I Call A Musical?
I think people will learn something about themselves. The story will prompt them to reflect on their lives to date and how it’s all worked out for them – what their hopes and aspirations were and how that fuelled whatever passion they had to help them become who they are today. People will see themselves in the show and that’s one of the many things that’s really great about it, along with the story, the costumes, the dancing, the comedy and all that fantastic music.
NOW That’s What I Call a Musical
Mayflower Theatre | 14 – 18 January 2025
It’s Birmingham, 1989. Gemma and April, two school friends, are busy with very important business – planning their lives based on Number One Magazine quizzes and dreaming of snogging Rick Astley! Fast forward to Birmingham 2009, and they’re confronted with their worst nightmare: the school reunion…!